posted by Apollo | on Mission Control | No comments

Mobile marketing is finally gaining traction. Check out some of the cool statistics. Feel free to re-purpose it if you like.

A few of our favorite mobile marketing statistics

Of the world’s 4 billion mobile phones in use:

  • 1.08 billion are smartphones
  • 3.05 billion are SMS enabled

Usage has changed:

  • One half of all local searches are performed on mobile devices
  • Mobile (2D barcodes) provide more product information then regular barcodes
  • 86% of mobile internet usage is done while watching TV

On average, Americans spend 2.7 hours per day socializing via mobile websites.

  • That’s 2X the amount of time we spend eating
  • It’s 1/3 the time we spend sleeping

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