Lead Gen

Are you looking for a predictable, repeatable process for filling your pipeline?

Apollo focuses on integrating sales and marketing to maximize the return on marketing investments for our clients. We deliver results by taking a process-oriented approach to designing, building, and managing sales and marketing solutions. Our solutions optimize our client’s go-to-market strategies by incorporating multi-channel sales and marketing tactics to maximize results.

Improving sales conversion rates requires prospects to recognize your brand, believe in your product or solution, and be ready to buy.

  • Nurturing campaigns ensure prospects keep your company, product/solutions, and experts top of mind.
  • Nurturing campaigns educate buyers to additional benefits which ensure pricing margins.
  • Sales support programs provide the rationale (based on value-add ROI and risk protection) opportunities need to convert them from prospects into customers.
  • Intelligence based market research campaigns help you improve the percentage of deal your reps work that will close and reduce your cost per lead over time.

Increasing the Probabilities of Success Requires Minimizing Sales Execution Risks:

  • Never put a sales person in front of a buyer with a low probability of buying.
  • Be recognized by buyers: brand awareness is a requirement in today’s marketplace for B2B.
  • Be positioned as #1 or #2 in each of your target markets.
  • Think like your customers and equip your sales team to show that they understand the customer’s needs and corresponding required solutions.

Contact us at marketing@apollosmg.com for a complimentary list of sales support tools and examples customized for your industry.

IMPORTANT: Please do not contact us if you are merely interested in a simple appointment setting campaign. This is not our approach and in most cases does not generate the results our clients deserve.

People Talk

  • Your market research project gave us a helpful window into how to effectively launch a business line.  We believe there has been sufficient knowledge transfer at this point that we will continue the quarterly surveys to gain more insight as we refine our market and message.  We have a lot to do now to act on the information you’ve delivered. Thanks so much for your help with this work.  It has contributed greatly to Bluware’s future success.

    –Deborah Simmons, CFO

    Bluware bluware.com

  • I’ve used a broad variety of “outsourced sales”, from telemarketers to commission-based reps. Usually these outsourced forms don’t deliver much incremental sales growth, and are rigid and difficult to manage. Apollo breaks the mold by being flexible and easy to work with, as well as applying top caliber resources to get real business value. We’ve seen great results.

    - Shawn Lane, VP of Strategic Accounts

    Servigistics servigistics.com

  • At Empire, we have utilized the FlightPlan methodology and grown our business predictably and consistently over 8 years.

    - Mark Brown, President

    Empire, Inc. empireinc.com