Reporting
In your Go-To-Market plan, what are your success benchmarks?
You have of course heard that 50% of all marketing programs and budgets are wasted, but have you heard these B2B facts:
- 80% of sales people fail in small businesses
- On average, it takes 8-12 contacts to engage a new prospect
The #1 reason for lack of revenue success is failure to ensure successful ROI from your programs and efforts. Monitoring and analyzing your assets, marketing campaigns, and sales efforts is the #1 way to become more efficient in your B2B marketing and reduce your cost per lead, cost per new customer, and improve your revenues.
Reporting will lead to accountability. Performance is improved through the use of B2B Assets.
Revenue Reporting Best Practice Benchmarks:
| REPORT | MEASURE | APOLLO BENCHMARK |
| eMarketing | Visits Per Day | 50+ per Product |
| eMarketing | Pages Per Visit # | 5+ |
| eMarketing | Time Spent on Site Per Visit (mins) | 5+ |
| eMarketing | Inbound Links AKA Site Referrals (#) | 50+ per Product |
| eMarketing | Bounce Rate (%) | < 40% |
| Revenue | Qualitied Opt-in Email Cotacts # | 500 + per Salesperson |
| Revenue | Click Rate | 10%+ |
| Assets | Google Page Rank | Top 5 |
| Assets | Links: Site Referrals | 50+ Per Product |
| Assets | Followers | 50+ Per Product |
| Assets | Keywords on Top Page | 2+ per Product |
| Revenue | WAPV (weighted average pipeline value) | 8x Revenue Goal |
| Revenue | # of Lead Sources that contributed clients | 5+ per $1M annual revenues |
| Revenue | Opportunity Close Conversation Rate | 10% |
Contact Apollo Sales & Marketing Group, LLC @ 713.783.9000 or marketing@apollosmg.com.
People Talk
Your market research project gave us a helpful window into how to effectively launch a business line. We believe there has been sufficient knowledge transfer at this point that we will continue the quarterly surveys to gain more insight as we refine our market and message. We have a lot to do now to act on the information you’ve delivered. Thanks so much for your help with this work. It has contributed greatly to Bluware’s future success.
–Deborah Simmons, CFO
Bluware bluware.com
I’ve used a broad variety of “outsourced sales”, from telemarketers to commission-based reps. Usually these outsourced forms don’t deliver much incremental sales growth, and are rigid and difficult to manage. Apollo breaks the mold by being flexible and easy to work with, as well as applying top caliber resources to get real business value. We’ve seen great results.
- Shawn Lane, VP of Strategic Accounts
Servigistics servigistics.com
At Empire, we have utilized the FlightPlan methodology and grown our business predictably and consistently over 8 years.
- Mark Brown, President
Empire, Inc. empireinc.com
